Lead Scoring Calculator
Databases give you contacts. Signals tell you who is ready to buy. This model combines seven weak signals into one decision: outreach now, nurture, or skip.
Deprioritize for now
How to check each signal free
Every signal above can be confirmed with public information and a free tool. Here is where to look.
- Running ads
- Check the official ad transparency libraries each platform publishes. They show whether a business is currently running paid ads, and often what those ads say.
- Hiring
- Look at the company careers page and the major job boards. An open marketing or sales role means budget is moving and someone owns growth.
- Traffic
- Use a free traffic estimator. Treat the numbers as direction, not gospel: the point is the order of magnitude, not a precise figure.
- CRM and automation gaps
- View the page source for pixels and form vendors, or run it through a technology checker. A site with no CRM, no pixel and a bare contact form has obvious room for the work you sell.
- Website quality
- Open it on a phone. If it loads slowly, looks dated, or fights you on mobile, that is a signal a prospect can feel and a redesign you can pitch.
- Instagram activity
- Look at posting cadence and engagement. A business posting weekly cares about marketing and has attention to redirect. The Free Social Media Scraper helps build the list.
- Review growth
- Watch Google Business Profile review counts over time. A profile gaining reviews month over month is an active, growing business. The Google Maps Lead Scraper exports review counts so you can track the change.
Once a prospect clears your threshold, verify the contact details before you reach out: run emails through MailVerify and phone numbers through PhoneVerify so your strongest leads do not bounce or hit a dead line.
Frequently asked questions
Where do the weights come from?
They are a practical model agencies use to rank prospects, not a law of nature. Treat them as a sensible starting point and tune them to your offer: if your service lives or dies on ad spend, weight the ads signal higher.
What threshold should I use?
Fifty is a sane default for outreach. Raise it when your pipeline is full and you can afford to chase only the strongest signals, and lower it when you have capacity and want to widen the top of the funnel.
Can this be automated?
Dedicated checkers for several of these signals are in the works. For now the calculator is a fast manual model you run with free checks. Join the waitlist on the audit tool to hear when the automated version lands.
Scored the timing? Now score the website itself with the 12-point scorecard. The calculator tells you whether to reach out; the scorecard tells you what to say when you do.